Various locations - Quebec
Joe Fresh department implemented in various Provigo supermarkets and 2 standalone boutiques located in Brossard and Montreal. In Brossard, the contemporary store of 9,000 sq.ft. built on 2 levels in the famous Dix30 shopping district represents the first standalone store of the brand. In Montreal, the project inserted into an Art deco heritage building which previously served as a Canadian Pacific railway station required close collaboration with the Ministry of Culture with the preservation of the building historical details.